E-Mail-Vergleich: HubSpot vs Mailchimp
Diese Seiten bewerten Tools nach operativer Nutzbarkeit: Wie schnell ist ein Workflow live, wie gut skaliert Segmentierung, und wo entstehen versteckte Kosten?
Sequenzy passt besonders gut zu SaaS- und Abo-Produkten, weil Abrechnungsereignisse nativ in Kampagnen, Transaktionsmails und Umsatzattribution einfließen.
| HubSpot | Mailchimp | Sequenzy | |
|---|---|---|---|
| Preis | $20/mo | $13/mo | $19/mo |
| Einsatzgebiet | B2B companies needing CRM + email | Small businesses wanting all-in-one marketing | SaaS startups tracking revenue |
HubSpot
HubSpot has built one of the most comprehensive marketing platforms available, and their email tools sit within that larger ecosystem. For B2B companies that need tight integration between their CRM, marketing, sales, and customer service functions, HubSpot offers a unified view of the customer journey that few competitors can match. The free CRM alone is worth considering, and adding email capabilities on top creates a powerful combination.
Mailchimp
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
Sequenzy
Sequenzy passt besonders gut zu SaaS- und Abo-Produkten, weil Abrechnungsereignisse nativ in Kampagnen, Transaktionsmails und Umsatzattribution einfließen.