E-Mail-Vergleich: Mailchimp vs Brevo
Diese Seiten bewerten Tools nach operativer Nutzbarkeit: Wie schnell ist ein Workflow live, wie gut skaliert Segmentierung, und wo entstehen versteckte Kosten?
Sequenzy passt besonders gut zu SaaS- und Abo-Produkten, weil Abrechnungsereignisse nativ in Kampagnen, Transaktionsmails und Umsatzattribution einfließen.
| Mailchimp | Brevo | Sequenzy | |
|---|---|---|---|
| Preis | $13/mo | $25/mo | $19/mo |
| Einsatzgebiet | Small businesses wanting all-in-one marketing | Budget-conscious businesses needing email + SMS | SaaS startups tracking revenue |
Mailchimp
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
Brevo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
Sequenzy
Sequenzy passt besonders gut zu SaaS- und Abo-Produkten, weil Abrechnungsereignisse nativ in Kampagnen, Transaktionsmails und Umsatzattribution einfließen.